Our Story of Transformation
The Business Catalyst Story...
In early 2008, key executive leaders from multiple industries approached Marcel Sanchez to help them develop strategic business events and customized bilingual training solutions for their executive staff. There was a growing need to systematically develop these leaders by creating environments for effective professional development. As a result, Marcel founded Motivational Speaking and Training Solutions to better serve key executives and event planners by inspiring, equipping and transforming their people.
In late 2008, Marcel connected with a long-time friend and former colleague, Juan De La Torre, and shared his vision of creating environments for effective professional development. Juan, a corporate executive with extensive business experience, shared this same dream to help people grow professionally. As a result, Marcel and Juan began developing customized training curriculum to help business professionals sharpen their skills. Beyond inspiration, both Marcel and Juan were passionate about providing practical tools to maximize professional development to change existing behaviors. Through a series of innovative training environments, these entrepreneurs were able to stimulate professional development in the lives of many and have fun in the process.
As the demand for specialized training and innovative business solutions continued to grow, a new division called Business Catalyst was created to help businesses improve performance. This new division would serve businesses of all sizes by helping them reduce costs, synchronize operations and advance the development of their people. Moreover, this new division would lead the way in helping every business create, manage and experience a culture focused on growth. Business Catalyst is intentional about serving businesses through five primary areas.
1. Training: Professional Training Solutions designed to serve corporations, small businesses and entrepreneurs.
2. Consulting: Customized Business Improvement Strategies designed to accelerating performance.
3. Sales: Professional Certifications, Customer Relationship Management Software and Sales Consulting.
4. Career: Innovative Recruiting, Staffing and Career Mapping Solutions.
5. Events: Professional Event Planning: Conferences, Workshops Seminars and Customer Acquisition Events.
Vision
At the heart of Business Catalyst is one BIG dream, “Help every small business perform like a BIG business.” Providing every small business with the opportunity to become a large business by integrating the tools necessary to create, experience and manage their growth is what Business Catalyst is all about. They exist to inspire and equip people for transformation. Business Catalyst is committed to helping every business accelerate their potential for greater competence, performance and influence. They serve as key business partners by helping organizations maximize individual and corporate performance.
Mission
We exist to serve. We serve through developing people and helping organizations create, manage and experience a culture focused on growth. We want every business to perform like a BIG business.
Values
Business Catalyst strives to serve the changing needs of growing businesses. They value people by serving with integrity and excellence to deliver the right solution for their clients. Business Catalyst tries hard to put themselves in their client’s chair to better serve their needs.
For this reason, they strive to serve each customer with integrity and excellence. Since every customer is unique, they don’t offer “cookie-cutter” solutions. Instead, they take their time in crafting customer-focused solutions for each and every customer. Integrity is their foundation, excellence is their passion and creating innovative solutions specific to each customer’s needs is why they’re in business.
Integrity means to be “complete or whole.” Bottom-line, they finish what they start. Business Catalyst promises to provide a clear, comprehensive solution to help businesses realize their vision by integrating key business tools to help realign their activities with corporate objectives.
Excellence means the solution is delivered with the highest quality of professional standards. The combined experience of the Business Catalyst team has found a direct relationship between excellence and strong business relationships. They reject short-term transactions, but embrace long-term partnerships that are mutually beneficial. The relationship formed with each client forms a strong collaborative bond that significantly affects the characteristics and outcomes of each solution.
Customized Solutions are not easy to develop; however, Business Catalyst loves the challenge. Their promise is to work hard and make sure they stay on track with your expectations.
Who Hires Business Catalyst?
Business owners, Chief Executive Officers, Executive Vice Presidents, Educational Leaders, Non-Profit Agencies and Ministry Coordinators all find great value in partnering with solutions developed by Business Catalyst.
How has Business Catalyst helped other organizations?
Most recently, Business Catalyst has coached business leaders in the areas of corporate downsizing, leadership development, team building, recruiting and staffing, international sales and major account strategy development. They’ve served as Keynote Speakers, Seminar Facilitators and Workshop Instructors during this time.
How can Business Catalyst help my business?
Great question! Business Catalyst can help your business grow by serving your team through their five primary areas: Training, Consulting, Sales, Career and Events. How they help your team create these solutions will depend more on your current needs and primary objectives rather than what they’ve done for other clients. Business Catalyst will work hard in developing customized solutions to help take your business to the next level.









